Welcome to News & Insights. This is where I will share my perspective on recovered Carbon Black, tyre pyrolysis and circular carbon markets, with one purpose: helping you make better business decisions.
LinkedIn is a useful place to start a conversation. Here, there is room to explore the evidence, explain the context and return to an article as the industry develops.
What you will find here
I will look at the questions that matter to producers, buyers, technology suppliers and investors. What has actually reached commercial production? What makes a material valuable in its intended application? What evidence should support a technology choice or an investment decision?
Expect market commentary, practical explanations, conversations with industry people and observations from plant visits. Where a topic involves uncertain data or company claims, I will make that distinction clear and link to the relevant sources.
Investor due diligence, circular strategy and growth
For investors, I will cover practical due diligence points: feedstock security, operating evidence, product qualification, customer commitments, capital requirements and the assumptions behind a financial model.
For circular businesses, I will explore strategy from choosing the right market and partners to building a credible route to commercial scale. Growth hacking will also have a place: focused experiments in positioning, content, lead generation and sales that help turn technical capability into paying customers.
From information to a decision
A promising announcement is a starting point. Understanding its implications takes context: the technology, the product, the customer requirements and the route to regular production.
That is the approach I bring to my consulting work and the approach I want this blog to reflect. The aim is to share useful knowledge and ask the tough questions.
Join the conversation
If there is a question you would like me to address, please get in touch. You can also explore my industry reports and practical tools or follow the discussions and interviews on my social channels.
Best wishes from Berlin,
Martin von Wolfersdorff
